Since April, AT&T Unlimited Plus customers have been able to enjoy free HBO as a part of their mobile service. Starting Friday, September 15th, 2017 AT&T Unlimited Choice customers will enjoy the same benefit. AT&T Mobile customers can watch HBO through the DIRECTV NOW and HBO GO apps.
According to a recent AT&T press release:
AT&T Unlimited Choice and AT&T Unlimited Plus customers can look forward to HBO included in their wireless plan:
If you currently subscribe to HBO through an AT&T video service – DIRECTV, DIRECTV NOW or U-verse TV – HBO will now be included for no added charge.
If you subscribe to an AT&T video service but not HBO, you’ll automatically receive unlimited access to HBO as part of your wireless plan.
If you don’t subscribe to an AT&T video service, you can access your HBO entertainment through the DIRECTV NOW and HBO GO apps.
Furthermore, AT&T mobile customers get a $25 monthly bill credit that can be used towards a DIRECTV NOW subscription. This means AT&T mobile customers can get the DIRECTV NOW “Live a Little” package with Free HBO for only $10 a month. Check out our review of DIRECTV NOW for more details on the streaming service.
Is AT&T Courting Cord Cutters?
AT&T seems to be putting a lot of effort into its online streaming service DIRECTV NOW. Providing HBO for free shows they have a commitment to offering content online without needing a traditional Pay TV subscription.
With 5g wireless promising gigabit wireless connections, I wouldn’t be surprised ifAT&T’ss long term strategy is to deliver internet access, phone, and TV bundles solely through their mobile and DIRECTV Now offering.
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