AT&T let Roku devices lapse on January 1st of this year. It looks as though that situation is resolved as the AT&T TV app is again available on the Roku Channel Store. The AT&T TV is the streaming app you use with your AT&T TV or AT&T TV NOW streaming service.
Considering that HBO Max is launching in exactly 1 week, it’s reasonable speculation that AT&T is looking to get things to have HBO Max available on Roku devices. Considering the number of emails I received when reporting that HBO Max wouldn’t support Roku for it’s May 27th launch date, I can only assume the outcry was much louder on AT&T’s end.
“You want a platform that can distribute both. So AT&T being software-driven, HBO Max being software-driven, user interface capabilities, bundling, price start to move together,” Stankey said. “I think we’re at a very natural place to see that begin to occur, and our TV business and our SVOD business start to become one as we get out over the next couple of years.”
These comments would indicate that AT&T realizes that it has a problem with releasing multiple apps for multiple streaming services. The fact that both AT&T TV and AT&T TV NOW are available through the new AT&T TV app is a step in the right direction. One can imagine HBO Max will follow suit in the future.
While this makes sense from a usability standpoint, it does signal that the same bundle headaches we had with cable TV are merely moving to streaming. It’s easy to envision a company like AT&T attempting to bring back the bundle over streaming. With the lack of competition between internet providers in the U.S, this future does not seem far fetched
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